Our schema for SEO Web development unites both teams—programmers and search engine experts—working together to determine the most effective and functional path to building our clients' websites.
The intention of our SEO Web development strategy is to produce an archetype of utility and Web compliance; a website that does not have to sacrifice function or design in order to satisfy the stringent demands of search engine spiders. By developing websites to Google compliance and W3C standards, we can ensure the accessibility of the websites we build, preparing them for other phases of their SEO campaign.
In the realm of effective SEO Web development there exists a hierarchy of programming languages and design elements that are either too dynamic, and essentially unreadable, for search engine spiders, and those that are SEO-friendly.
HTML – An essential structural element to any and every website built and, likewise, the most accessible language on the Web for search engine optimization
CSS – otherwise known as Cascading Style Sheets, is another language easily deciphered by search engine spiders. CSS is another way for Web developers to influence the presentation of a website without sacrificing device.
Other design and development elements such as PHP, AJAX, Ruby on Rails (RoR), and Flash, although frequently required and used in the creation of our clients' websites, are not as search engine compatible and, as a result, are strategically implemented for optimal agreement. While search engine spiders still have difficulty sifting through the myriad of programming languages, they are consistently developing new methods for interpreting them.
