We've seen the future and it's SEO shaped.

Books of The Times: From Bare Knuckles to Idealism in ‘Bobby Kennedy: The Making of a Liberal Icon’

Larry Tye’s biography goes beyond the “bad Bobby” and “good Bobby” approach in exploring how a hard-nosed politician came to tilt against social injustice.

Bill Shine Steps Out From Behind the Scenes to Lead Fox News

Mr. Shine, a loyal right-hand man to Roger Ailes, was little known outside the TV industry before Mr. Ailes’s abrupt departure and his promotion.Bill Shine was named co-president of Fox News last...

SearchCap: Google restricts Keyword planner, quality score changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google restricts Keyword planner, quality score changes & mo...

Op-Ed Contributor: Peter Thiel: The Online Privacy Debate Won’t End With Gawker

Journalists have nothing to fear from my campaign against the website.Nick Denton, founder of Gawker, at a courthouse in St. Petersburg, Fla., in March.

Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re in...

Google adds Export to Report Editor option in AdWords

Users no longer have to generate Report Editor reports from scratch or rely on pre-defined options. The post Google adds Export to Report Editor option in AdWords appeared first on Search Engine L...

The secret to writing awesome local content

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write ex...

Comedy Central Cancels Larry Wilmore’s Late-Night Show

The network’s president said that the decision to cancel the show 12 weeks before the presidential election was simple: the show “hasn’t resonated.”Larry Wilmore on the debut episode of Com...

Facebook’s Lookalike Audiences for ecommerce: segment before you build

One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to us...

A Tech Mogul’s Fight to Keep Control of a Newspaper Empire

Michael W. Ferro Jr., who made himself chairman of Tribune Publishing and changed its name to Tronc, clashed with other investors over Gannett’s takeover bids.Michael W. Ferro Jr.’s vision for ...

Online-only retailers are growing faster than multichannels

New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.  IMRG stats show that between January and June this year, while multichannel r...

‘Omnichannel’ may never catch on, but it’s the next big thing for local

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s t...

Google will soon report null Quality Scores for new & low activity keywords

The null replaces the current default Quality Score of 6 for new keywords. The post Google will soon report null Quality Scores for new & low activity keywords appeared first on Search Engine...

6 Steps to Creating a Successful Cause Marketing Campaign by @seocompanymiami

Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business's image. Learn more here.The post 6 Steps to Creating a Successful Cause Marketing Cam...

Seven tools to help build relationships and increase your sales

The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we ...

Essay: Women Have Been Boxing in the Shadows for Too Long

Professional women’s boxing has never been easy to sell. But if the sport’s officials were smart, they’d recognize that they need fighters like the Olympian Claressa Shields.Claressa Shields

How content marketers and SEO experts can optimize for RankBrain

Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machi...

The Top Dos and Don’ts in Effective Social Media Management by @ab80

Most B2B and B2C businesses lack an effective social media management. Here's a walkthrough of the most important social media “Dos” and “Don’ts.”The post The Top Dos and Don’ts in Effe...

6 Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In th...

Fiction: Caleb Carr’s New Thriller Takes On Fancy Forensics. Michael Connelly Reviews.

Caleb Carr’s “Surrender, New York” is an addictive crime procedural stuffed with observations on the manipulations of science and the particular societal ills of the moment.

How to Target Your Customers With Social Ads

Do you want to advertise to your existing customers? LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers. In this article, you’ll discover how you can use ...

Mediator: Fox News Turmoil Recalls News Corp. Phone Hacking Scandal

There were warning signs before a sexual harassment case at Fox News, just as there were before the phone hacking that shook the Murdoch media empire.Rupert Murdoch with Rebekah Brooks, chief of th...

With N.F.L. Deal, Twitter Live-Streams Its Ambitions

After the social network streams its first N.F.L. game on Sept. 15, it will assess whether live streaming can be a linchpin of its future.Commentators on the NFL Network. When Twitter streams its f...

Who Might Buy Gawker Media? Here Are Some Possibilities

As the deadline for bids on the embattled company nears, three to five companies have emerged as the most likely suitors.Periodicals on hand in late April 2015 at Gawker Media’s former offices in...

A Tech Mogul’s Fight to Keep Control of a Newspaper Empire

Michael W. Ferro Jr., who made himself chairman of Tribune Publishing and changed its name to Tronc, clashes with other investors over Gannett’s takeover bids.Michael W. Ferro Jr.’s vision for ...

Advertising: It’s Thrilling. It’s Chilling. It’s a 30-Minute Commercial.

Advertisers are experimenting with minimovies using top stars and directors as more people skip or block ads when streaming shows or browsing the web.“Lifeline,” starring Olivia Munn and Leehom...

Books of The Times: Review: ‘Emotional Rescue’ Ruminates on Life and Music

This book by Ben Greenman, a collection of essays, encompasses a range of music genres as the author riffs on a number of topics.Ben Greenman

5 Easy Ways to Incorporate Social Content Into Your Blog by @IAmAaronAgius

Social content is a cross between social media and content marketing. Aaron Agius shares five ways you can expand content marketing using social content.The post 5 Easy Ways to Incorporate Social C...

Google officially throttling Keyword Planner data for low spending AdWords accounts

Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account. The post Google officially throttling Keyword Planner data for low spending AdWords accounts appeared firs...

Successful Marketing Revolves Around Storytelling (& How To Share Yours) by @JuliaEMcCoy

Are you storytelling? Today's marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.The post Successful Marketing Revolves Around St...

Facebook Gives Users Ad Controls: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week ...

TV Sports: 1.28 Billion Minutes Streamed (and NBC Is Still Counting)

The NBC headquarters is in full Olympics mode, which includes a vastly expanded streaming program that, through Thursday, had offered over a billion minutes of live Rio coverage.Much of NBC Sports?...

Get more conversions with the new Enhanced CPC bid strategy

Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buyin...

SearchCap: Google critic reviews, local positions & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google critic reviews, local positions & more appeared first...

Bing to censor Bing.com in the EU for Right To Be Forgotten searches

According to the announcement, Bing's updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing. The post Bing to censor Bing.com in the EU for...

After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses

Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor. The post After complaints, Google lets any publisher apply to have “Critic R...

Fox News Names 2 Insiders to Top Posts

Bill Shine and Jack Abernethy, veterans of the organization, were named by Rupert Murdoch to help fill the void left by the ouster of Roger Ailes.Bill Shine, named co-president of Fox News along wi...

3 New Facebook Video Metrics Offer Audience & Engagement Insights by @DannyNMIGoodwin

Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.The post 3 New Facebook Video Metrics Offer Audience...

Congrats to our friends at My PharmaPlace on their new website. It was a pleasure working on this project...

Congrats to our friends at My PharmaPlace on their new website. It was a pleasure working on this project. Check them out! http://bit.ly/2aQxvV3?Congrats to our friends at My PharmaPlace on their...

Facebook Adds Guide, Heatmap For 360 Videos by @DannyNMIGoodwin

Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here's how they work.The post Facebook Adds Guide, Heatmap For 360 Videos...
Go to page: