A good Web design is one of ultimate accessibility. For a visitor, that access is presented in the aesthetics, navigation, and clarity of content. Search engine spiders, however, are more discerning.
In response, it is the duty of your SEO services provider to ensure every surface and behind-the-scenes element of your website is fully compliant to W3C and Google standards.
Effective search engine optimization firms know that the purpose of an on-site analysis is to identify and correct any potential obstacles a search engine spider might have to overcome when accessing and indexing your site.
Website traffic is similar to an interstate; everyone gets to their destination when all cars are in motion, but if a collision obstructs one of the lanes, traffic is affected and everyone has a harder time getting to where they need to go—spiders included.
THAT Agency's organic search specialists approach on-site analysis from a myriad of angles to ensure that our clients' websites are as navigable for search engines as they are the visitors. Behind-the-scenes programming elements, server-side procedures, content optimization, the structure of navigation, cross-browser compatibility, and so much more are considered and re-evaluated to maximize our SEO efforts and, in turn, your visibility on the Web.
