For five generations, Florida Crystals has helped shape the sugar industry in this country and beyond. The family philosophy that originally launched the business remains intact, and today Florida Crystals is synonymous with quality, value and dedication to delivering the finest products.

While Florida Crystals is adept at employing technological innovations to improve its planting and harvesting operations, it was not effectively utilizing web-based technology to advance its marketing and sales goals.

THAT Agency brought Florida Crystals' website into the 21st century at the same time creating an eCommerce application that would expand the company's sales opportunities online, In addition, THAT Agency also designed an arresting graphic solution that easily guides consumers to important product and background information that highlights the company's rich history and reputation for integrity.

The results have been impressive. The company's online sales activities have exceeded expectations and continue to flourish, while the eCommerce application makes it easy for them to track online transactions, develop and maintain a customer database, and manage inventory internally. All sides agree that it has bee a sweet deal for everyone involved.