Dewar's is one of the world's most long-standing and refined scotch whiskeys. To remain the #1 Scotch Whiskey in the world, Dewar's needed to expand and impact into a younger demographic market. Dewar's asked THAT Agency for a marketing service that would help them target the 21-26 year old age market.

THAT Agency created a prototype email solution that could play several roles. By developing a customized HTML animated emailer, this solution advertised the Dewar's brand and simultaneously developed a mail registry that can be implemented within several existing marketing strategies.

To create an HTML emailer that appealed to a younger audience THAT Agency developed a fully animated online cartoon. To accent the animation, custom voice-overs and music were added. The Illustrators and Flash designers based the animation on a recent Dewar's ad campaign that proved popular with independent focus groups.

Through THAT Agency's multimedia service, Dewar's was able to create their desired message to a fresh audience. Dewar's can also add the cartoon as part of a Multimedia presentation.