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U.S. Asks China to Help Rein in Korean Hackers

As part of its response to the assault at Sony Pictures, the Obama administration has asked China to assist in blocking North Korea’s ability to launch cyberattacks.Workers removing a banner for ...

YouTube’s Chief, Hitting a New ‘Play’ Button

The site is a huge cultural force, but an unfulfilled economic one. Susan Wojcicki’s mission is to change that.Susan Wojcicki, the chief executive of YouTube, has quietly become one of the world?...

5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the ...

North Korea Warns U.S. Not to Take Sony Action

Warning of “serious consequences” if the United States retaliates against it, North Korea on Saturday proposed a joint investigation with Washington to prove that it was not behind the cyberatt...

Facebook Call-to-Action Buttons: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week?...

University of Virginia Officials Blast Media Coverage

A month after Rolling Stone magazine published a now discredited account of a gang rape at a fraternity house, University of Virginia officials pushed back against damage done to its reputation.

Sunday Routine: Cristina Cuomo: Escaping New York City, or Delighting in It

Ms. Cuomo, the editor in chief of Manhattan and Beach magazines, is part of a a media power couple, with her husband, Christopher, a television journalist and the anchor of “New Day” on CNN.

Nikki Finke, Hollywood Chronicler, Said to Be in Talks With Politico

The former writer for Deadline Hollywood is looking for other jobs, people familiar with the situation said.

SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts ...

Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced b...

Motion Picture Association Criticizes Media Coverage of Sony Attack

Christopher Dodd, the association’s chief, said focus on the “despicable” assault had been lost in the titillating details of Sony’s private emails.Christopher Dodd, executive director of t...

Happy Holidays from Bing Ads... See You in 2015!

If your office is anything like mine, it's a ghost town today and will probably be even more so next week. Given that holiday vacations are the norm around this time of year, the Bing Ads Blog wi...

F.B.I. Offers Evidence Tying North Korea to Sony Attack

The bureau said there were significant similarities between the cyberattack that debilitated Sony Pictures computers and previous attacks by North Korea.

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized dis...

Bing Integrates AMBER Alerts and Updates Local Search on Mobile

Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.<![CDATA[Bing Integrates AMBER Alerts and Updates Local Search on Mobile]]&g...

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in l...

Talk: Jane Pratt on Why Writing for Young Women Never Gets Old

The women’s-magazine editor on the Internet, feminism and reading the comments.Jane Pratt

Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toy...

3 Ways We Failed at B2B PPC in 2014

In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.<![CDATA[3 Ways We Failed at B2B PPC in 2014]]>

The TV Watch: ‘Stephen Colbert’ Says Goodbye as Stephen Colbert Heads to CBS

The final episode of “The Colbert Report” was a sad turning point, but it was also a happy reminder of how much of an anomaly that late-night comedy series really was.

Bing Search Adds AMBER Alerts

Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box. The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land. P...

Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me,...

4 SEO Answers Your Development Team Needs in 2015

As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholde...

How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton

In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. B...

?Content Marketing: How Businesses Can Grow With Content

Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? To learn how to grow your bus...

Sony Attack Is Unraveling Relationships in Hollywood

The attack has disrupted the web of executive, business and talent relationships that stitches together Sony’s core moviemaking operation.Complaints about Adam Sandler, left, were exposed by an o...

Advertising: The Top 5 Changes on Madison Ave. Over the Last 25 Years

There are profound differences from the past; clearly, the astonishing shift from analog to digital ranks as the most disruptive.The use of more inclusive campaigns, like this one from Banana Repub...

Information Architecture for SEO - Whiteboard Friday

Posted by randfish It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engine...

WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern

WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is ...

Sony’s Movie Chief Meets With Black Leaders

Amy Pascal, whose emails were disclosed by hackers, met in New York with the Rev. Al Sharpton and Marc Morial of the National Urban League.

A Year in Review: Celebrating our Customers’ Successes

It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedbac...

SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store...

U.S. Weighs Response to Sony Cyberattack, With North Korea Confrontation Possible

White House officials said the hacking episode had become a major concern at the upper levels of government, including President Obama.Workers removed a banner for "The Interview" from a billboard ...

New Google Metric Reveals Which Products Drive Store Visits

Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.<![CDATA[New Google Metric Reveals Whic...

To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords ...

Measure more: improving Estimated Total Conversions with store visit insights

People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business...

Bits Blog: The Lesson of the Sony Hack: We Should All Jump to the ‘Erasable Internet’

The hack at Sony underscores the need for more secure online communication systems. That is, if people are willing to use them.The messaging app Snapchat showed that saving everything wasn’t the ...

SPONSOR MESSAGE: SEO Tools Marketer’s Guide

Are you considering an SEO software tool or curious why you need one? This report will help you navigate the SEO tools marketplace and understand how recent social media and marketing trends affect...

How to explain the meaning of Hanukkah to millenials...

How to explain the meaning of Hanukkah to millenials...?e1a9572c-c545-417a-8d8f-11fb0709cbb5

How to explain the meaning of ...

How to explain the meaning of Hanukkah to millenials...
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