We've seen the future and it's SEO shaped.

Advertising: Beauty Brand Creates Campaign to Combat Mental Illness

The Philosophy cosmetics brand expects to raise $10 million over the next five years and will focus its efforts on mental health issues most affecting women.The Hope & Grace Initiative aims to rais...

Ads not showing even though I'm setting my bid at the recommended Best Position bid

My ad is not showing up even though I'm bidding the recommended best position bid.  My most used keyword is in the title and the text.  The URL the ad links to is filled with the product that...

Oh No They Didn’t: European Parliament Calls For Break Up Of Google

Today many Americans are busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for...

Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with...

Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday

To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird...

SEO 101: The Importance of Adding Structured Snippets by @getlinkspro

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content prov...

Google Pirate: What It Means for Web Content by @JuliaEMcCoy

It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily...

How to Design Social Media Images for Brand Recognition

Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining...

Happy Thanksgiving From the SEW Team

On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving.

Bill Cosby Gave Interview to Keep Charges Secret

Mr. Cosby gave an exclusive interview to the National Enquirer in 2005 in exchange for its agreement to drop a story about sexual assault allegations, he testified in a federal lawsuit.

TV Sports: In N.F.L. Partnership, Benefits Outlast CBS’s Schedule

A plan to broaden the audience for games that had been the exclusive domain of the NFL Network has worked, demonstrating anew the power of N.F.L. games, regardless of player arrests, concussions or...

Allan Kornblum, Independent Publisher, Dies at 65

Mr. Kornblum started Coffee House Press, an independent publisher known for finding and nurturing new authors.Allan Kornblum, shown in 2011, created Coffee House Press, an independent publisher. Mr...

Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern

It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil bet...

Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested i...

SearchCap: King Of The United States, Break Up Google Conflict & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Con...

Jian Ghomeshi, Canadian Radio Host, Charged With Sexual Assault

After Mr. Ghomeshi was abruptly removed from his show, several women said they had been assaulted by him but had been reluctant to come forward.Jian Ghomeshi left court Wednesday after posting bail...

Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz

For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s ...

Quality Content Essential for SEO Success [Study]

In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.

Skyscanner Boosts Mobile, Customization Capabilities

With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.

How To Get More Publicity For Your Business: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and ...

German Legislator Calling For Google Breakup Has Serious Conflict Of Interest

The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German...

How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this p...

THAT Agency Hires New Search Engine Marketing Manager

We are pleased to announce the recent appointment of Elea Kabaluk to the role of Search Engine Marketing Manager. http://bit.ly/1xTpP6nTHAT Agency Hires New Search Engine Marketing ManagerWest Palm...

We are pleased to announce the recent appointment of Elea Kabaluk to the role of Search Engine Marketing...

We are pleased to announce the recent appointment of Elea Kabaluk to the role of Search Engine Marketing Manager. http://bit.ly/1zuNI2p?THAT Agency Hires New Search Engine Marketing ManagerWest P...

@that_agency:

We are pleased to announce the recent appointment of Elea Kabaluk to the role of Search Engine Marketing Manager. http://t.co/hb0MXYx3tY

Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic he...

In Our Shrinking World, Your Business Needs to Expand

Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across n...

Press Releases Are Not an SEO Strategy

Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.

6 Tactics to Streamline Your PPC Reporting and Optimization

These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.

Facebook Ad Campaign Changes: What Marketers Need to Know

Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In t...

Advertising: Disney Pairs Up With Turner to Promote Shows and a Ride

The collaboration between the two companies underlines how media giants are increasingly collaborating on content-marketing efforts.

What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and...

What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and...

According To Google, Barack Obama Is King Of The United States

Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story the...

Tumblr Is Now The Fastest Growing Social Media Platform, Edging Out Instagram and Pinterest by @mattsouthern

A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. At the bottom of...

Mozilla to Add “One-Click Searches†to Firefox

The company will give Firefox users the flexibility to choose their own search engines and sites.Mozilla to Add “One-Click Searches†to Firefox

Mozilla to Add “One-Click Searches” to Firefox

The company will give Firefox users the flexibility to choose their own search engines and sites.

Google Helps Retailers Get Ready For Black Friday With Insights Into The Hottest Products by @mattsouthern

With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights that will help those who run an ecommerce store re...

SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015...

First Look Abandons Plans to Publish The Racket After Matt Taibbi’s Departure

First Look Media laid off nine employees hired for the online magazine, which was going to be led by Mr. Taibbi, a writer critical of Wall Street.
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