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China’s Publishers Court America as Its Authors Scorn Censorship

The Chinese government sent a 500-person delegation from 100 publishing houses to BookExpo America in New York; a few blocks away from the expo, the PEN American Center organized a protest.Proteste...

Many Companies Cut Ads From TLC’s ‘19 Kids and Counting’

At least 20 companies have removed their ads from the show after a report that one of its stars had been investigated on suspicion of molesting underage girls.A scene from the reality show “19 Ki...

James Patterson Is Starting Imprint for Children’s Books

The prolific author is starting his own imprint, Jimmy Patterson, to publish middle grade and young adult fiction.The author James Patterson speaking at a school. He is creating his own publishing ...

What’s Happening At Google I/O 2015 by @AllieGrayFree

The Google developer conference, Google I/O, featuring a lineup of design-focused content for developers and designers.The post What’s Happening At Google I/O 2015 by @AllieGrayFree appeared firs...

How Netflix Keeps Finding Itself on the Same Side as Regulators

The invisible hand of Netflix has been at work influencing policy and proposed mergers in the cable, broadband and media businesses.Reed Hastings, the chief executive of Netflix. His company hasn't...

SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App ...

AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports

Quickly assess settings and performance across campaigns and ad groups. The post AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports appeared first on Search Engine Lan...

Google Enhances AdMob Tools and Adds Mediation Partners

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.<![CDATA[Google Enhances AdMob Tools and Adds Mediation Partners]]>

New Google AdWords Products and Partnerships Focus on App Attribution

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.<![CDATA[New Google AdWords Products and P...

Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers

Google Now, the company's predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. The post Coming Soon: “Now On Tap,” An Ex...

SPONSOR MESSAGE: 30 Seconds or Less: How to Engage the Distracted Consumer

30 seconds or less is the length of time that typically spent absorbing digital marketing content online at any one time. Download this white paper for a statistical profile of today’s distracted...

New media partnerships and ad solutions for mobile app promotion

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at o...

Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display

New campaign type is designed to give developers big scale for minimal work. The post Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display appeared fir...

How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies

While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider. The post How A “Goo...

Google Adds Unified Search to Calendar and Drive

Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.<![CDATA[Google Adds Unified Search to Calendar and Drive]]>

Lenovo REACHIt Extends Cortana Search Capabilities

Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo devices.<![CDATA[Lenovo REACHIt Extends Cort...

How to Perform Expert Content Research Using The Ahrefs Content Explorer [SPONSORED] by @lauracruzspeaks

Content Explorer by Ahrefs is the kind of tool that you can’t afford to ignore if you’re involved in content marketing.The post How to Perform Expert Content Research Using The Ahrefs Content E...

Build a Killer Conversion Strategy with Nothing but Time and Empathy by @@bradtiller

You don’t need to hire an expensive Conversion Rate Optimization team to do great work. Just be ready to clear your calendar.The post Build a Killer Conversion Strategy with Nothing but Time and ...

3 Ways To Turn Your Data Into Stories To Earn Authoritative Links

Looking for your next great content idea? Columnist Purna Virji suggests that the story you're looking for could be right under your nose. The post 3 Ways To Turn Your Data Into Stories To Earn Au...

Problems With Google My Business? Use Phone Support!

Many who use Google My Business -- marketers included! -- aren't aware that phone support is available. Columnist Greg Gifford provides a step-by-step guide. The post Problems With Google My Busin...

Knowledge Graph SEO: Can You Optimize These Special Google SERPS? by @cognitiveSEO

The knowledge graph gives SEO a new vibe and a fresher approach of its tactics. However, only time will tell how it will impact our optimization tactics.The post Knowledge Graph SEO: Can You Optimi...

7 Directives to Help You Navigate the SEO Landscape of the Future

Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.<![CDATA[7 Directives to Help You Navigate the SEO Landsca...

Guidelines For Transitioning A Paid Search Account

Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.<![CDATA[Guidelines For Transitioning A Paid Search Account]]>

Your Daily SEO Fix: Week 2

Posted by Trevor-KleinLast week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we ...

Why You Need to Start Creating Long, Evergreen Content Today by @JuliaEMcCoy

Has your business truly invested in content yet? Julia McCoy has the top reasons why every business needs to create useful, evergreen content.The post Why You Need to Start Creating Long, Evergreen...

Search Results: Drizzy and the New Celebrity Worship

The fan club has migrated from bedroom walls to smartphone apps that let you text out Drake lyrics or pose with One Direction.

First Words: What We Don’t See

“Pics or it didn’t happen” falls short when it comes to describing the realities of American life.

6 Ways to Grow Your Blog Audience

Do you want to attract more readers to your blog? Looking for ways to keep visitors coming back for more? Creating great blog posts won’t get you results unless you have an audience that reads an...

Open Source: For Turkey’s Ruler, Criticism From New York Is Not Fit to Print

President Recep Tayyip Erdogan seems to have assumed a new, unofficial role this week as the country’s chief news media critic.

Scandal Creates a Tricky Spot for FIFA Sponsors

World Cup sponsors showed predictable caution Wednesday in responding to the Department of Justice’s indictment of nine FIFA officials on corruption charges.

Google Says “Near Me” Searches Have Doubled This Year

Users are increasingly turning to their phones to find local businesses. The post Google Says “Near Me” Searches Have Doubled This Year appeared first on Search Engine Land. Please visit Sear...

Deconstructing the App Store Rankings Formula with a Little Mad Science

Posted by AlexApptentiveThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or h...

BuzzFeed Announces New R+D Arm Called “Open Lab” by @AllieGrayFree

BuzzFeed announced today their launch of the “BuzzFeed Open Lab for Journalism Technology and the Arts.”The post BuzzFeed Announces New R+D Arm Called “Open Lab” by @AllieGrayFree appeared...

SearchCap: Bing Image Age, Google iOS App Indexing & Apple Proactive Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Image Age, Google iOS App Indexing & Apple Proactive Se...

This Month in #SocialMedia: Updates from May 2015 by @thebigdebowski

May proved to be a productive month in terms of social media updates. Read on for all the details!The post This Month in #SocialMedia: Updates from May 2015 by @thebigdebowski appeared first on Sea...

Report: Apple May Launch Google Now Competitor At June WWDC Event

New "Proactive" search capability built in part on earlier Cue acquisition. The post Report: Apple May Launch Google Now Competitor At June WWDC Event appeared first on Search Engine Land. Pleas...

"World White Web" Seeks to Diversify Google Image Search

A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin.<![CDATA["World White Web" Seeks t...

Google Won’t Say If Google Local Changes Due To Googlebomb Fix

Google has noted the local ranking changes but will not confirm that it was related to the Googlebomb fix for the racist local results in Google Maps. The post Google Won’t Say If Google Local C...

Hyundai to Take Voice Search to the Open Road

Hyundai has partnered with Google to integrate Google Now voice search along with Google Maps for Android into its Hyundai Sonata.<![CDATA[Hyundai to Take Voice Search to the Open Road]]>

Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices

If true Google will likely fight to maintain search relationship with Apple. The post Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices appeared first on Search Engi...
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