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10 Ways Beacons Will Change #SEO

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.The post 10 Ways Beacons Will Change #SEO appeared fi...

YouTube Adds Live Video to Mobile App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week ...

Deal Professor: Hearing Shows Little Is Known on Who Controls Viacom

A routine hearing showed just how little is known about the dual-class stock structure at National Amusements.

The Woman Who ‘Totally Understands’ Donald Trump

Hope Hicks, a former model and high school lacrosse star with no background in politics, has a huge job in a chaotic campaign season.Hope Hicks, a political newcomer (like her boss), at a news conf...

As of 2015, the average person visits Facebook at least once a day, and many of those people visit multiple...

As of 2015, the average person visits Facebook at least once a day, and many of those people visit multiple times a day. http://bit.ly/28M8q8J?Easy Tips to Use Social Media for Your BusinessTHA...

@that_agency:

Easy Tips to Use Social Media for Your Business https://t.co/9UduxYE8L3 by @THAT_Agency https://t.co/wpZ2syjxi2

SearchCap: Google My Business API, challenges faced by agencies & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more ...

Facebook Live Allows for 2-Person Broadcasts – What Does This Mean for Periscope, Blab? by @dantosz

Yesterday, Facebook announced a few new features to their Facebook Live function. Starting soon, the platform will allow for two-person broadcasts. Users will also be able to pre-schedule broadcast...

Notebook: What Do This Week’s Supreme Court Decisions Mean for Immigration and Affirmative Action?

A conversation about the rulings in United States v. Texas and Fisher v. University of Texas at Austin.Abigail Fisher speaks outside the U.S. Supreme Court in Washington on Dec. 9, 2015.

Accuser Drops Lawsuit Against Bill Cosby

Kristina Ruehli, who had sued Mr. Cosby for defamation, filed for dismissal of her suit; he still faces a separate defamation suit in Massachusetts.Bill Cosby

#SEJSummit Chicago Recap by @dantosz

On Thursday, June 23rd, SEJ Summit visited Chicago for the second year in a row. Here is a recap of all the presentations, including Ryan Jones, Gary Illyes. Amy Vernon, and Erin Everhart.The post ...

Facebook announces four new mobile ad formats

Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four announcements at Cannes this week: 1. Creative Hub With a ...

Mobile Search Is The Top Source Of Calls To Businesses by @DannyNMIGoodwin

Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed an analys...

Nonfiction: Calvin Trillin Looks Back on 50 Years Covering Black Life in America

A reporter assesses a half-century of race relations in America.Calling out the Guard: a Freedom Rider, 1961.

Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed...

Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toy...

You be the Hare, I’ll be The Turtle: Why a Long Term Content Strategy Dominates Short Term by @JuliaEMcCoy

Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy.The post You be the Hare, I’ll be The Turtle...

How to speak ‘Search Engine’

The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward,...

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have as many updates from Google as you can stand and some hila...

Strategies in Global and Effective Content Marketing with Pam Didner

In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience.The post Strategies in Global and Effective Conten...

Facebook Instant Articles: How to Get Started

Have you seen Facebook Instant Articles? Are you curious about how to publish them? To discover how to get started using Facebook Instant Articles, I interview Leslie Samuel. More About This Show T...

Google’s Local 3-Pack Now Includes Paid Listings by @SouthernSEJ

Google’s local 3-pack of organic listings may begin to show ads for certain searches, bringing the number of organic listings down to just 2.The post Google’s Local 3-Pack Now Includes Paid Lis...

Live Streaming Coming to YouTube’s Mobile App by @SouthernSEJ

This week ad VidCon YouTube announced it will be adding live streaming capabilities to the company’s mobile app.The post Live Streaming Coming to YouTube’s Mobile App by @SouthernSEJ appeared f...

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Posted by randfishThe long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are ...

YouTube Red Buys ‘Step Up,’ Its First Big-Budget TV Drama

The move puts the streaming service in more direct competition with the likes of Netflix and traditional cable networks“Bigger, bolder” and an offering that will “drive subscription” is how...

C-Span Delivers on Sit-In, Even With Cameras Off

With the help of Periscope, a live video streaming app, and Facebook Live, the cable network that covers Congress got its story.Kayvon Beykpour, chief executive of Periscope, a video app used for c...

Books of The Times: Review: For Muhammad Ali, an Endless Round of Books

No surprise that Ali has inspired an uncommon amount of stellar writing, but the newest books hardly rise to the top of the stack.Muhammad Ali working out before his 1980 bout with Larry Holmes in ...

SearchCap: Google RankBrain, search engine manipulation & authorship

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google RankBrain, search engine manipulation & authorship ap...

Led Zeppelin Did Not Steal ‘Stairway to Heaven,’ Jury Says

A federal jury said the hit song did not contain enough extrinsic similarities to “Taurus,” a song released three years earlier by the band Spirit.Jimmy Page, left, and Robert Plant of Led Zepp...

The Gospel Singer Mavis Staples to Get Kennedy Center Honor

Other recipients of the award this year are Al Pacino, Martha Argerich, James Taylor and the Eagles.The gospel singer Mavis Staples.

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to ...

Well: How You Fight With Your Spouse May Affect Different Body Parts

Angry spouses had chest pain, while stonewallers felt it in their back and neck muscles.

Google uses RankBrain for every search, impacts rankings of “lots” of them

Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time. The post Google uses RankBrain for every search, impac...

The Future of #AMP: Gary Illyes and #SEJSummit Chicago by @dantosz

Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about what AMP is, why publishers should be using it, and the future of AMP.The post ...

Chris Mosier Is First Transgender Athlete in ESPN’s ‘Body Issue’

L.G.B.T. leaders are praising the inclusion of a transgender man and a duathlete who has competed with the United States national team.Chris Mosier, second from left, at the world triathlon champio...

Mavis Stapes Is First Gospel Artist to Get a Kennedy Center Honor

Other recipients of the award this year are Al Pacino, Martha Argerich, James Taylor and the Eagles.The gospel singer Mavis Staples.

Fishing for B2B success: How to use AdWords to “land a big one”

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use Ad...

Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appe...

Critic's Notebook: C-Span, Gun Control and a Protest Made for Streaming

The Democratic sit-in, captured mainly by smartphone video, had emotion, chaos, conflict and the frisson of unpredictable reality.Representative John Lewis of Georgia, center, and other House Democ...

Marketing Plan 101: Important Points to Remember by @megcabrera

Keep in mind these important tips in creating a comprehensive marketing plan for your brand.The post Marketing Plan 101: Important Points to Remember by @megcabrera appeared first on Search Engine ...
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