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Are you ready to boost your company’s ROI through technology-infused marketing? Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operation...

Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals

While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to users' time onsite.<![CDATA[Get More Contextual With a Switc...

4 Things to Consider Before You Add Live Social Streaming to Your Strategy by @SocialMichelleR

Live social streaming is the new thing that has digital marketers abuzz. But businesses must determine whether it's too early to test new waters or not.The post 4 Things to Consider Before You Add ...

Why Nostalgia Marketing Works by @wonderwall7

There are numerous occasions that can ignite nostalgia, which is being used by clever marketers with a marketing strategy called nostalgia marketing.The post Why Nostalgia Marketing Works by @wonde...

How to Optimize Facebook Custom Tabs for More Conversions

Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more v...

Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern

Buyable pins are now available to United States iOS users on either the iPhone or iPad app.The post Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern appeared first on Se...

Donald Trump Sues Univision for Dropping Pageant Broadcast

The $500 million lawsuit follows a decision by the Spanish-language network to cut ties with the event, after Mr. Trump made remarks denouncing immigrants when he announced his presidential candida...

Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong

Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers.<![CDATA[Sea...

Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern

Facebook's news feed algorithm will be adjusted according to interactions with videosThe post Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern a...

Facebook Changes How Advertisers Are Charged for Video Ads

Advertisers are given the option to pay for video ads only if users view them for at least 10 seconds.

Biased Google Search Results Are Hurting Users, Harvard Study Claims by @mattsouthern

A recent study suggests Google is prominently displaying its own content ahead of others in organic search results, at the expense of users.The post Biased Google Search Results Are Hurting Users, ...

Big Data, Big Problems: 4 Major Link Indexes Compared

Posted by russangularGiven this blog's readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks contin...

SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages by @wonderwall7

SEJ recently unveiled the new #SEJThinkTank and #MarketingNerds pages, which aim to provide easy access to our webinar and podcast series for updates.The post SEJ Unveils New #SEJThinkTank Webinar ...

Apple Music Makes Its Debut With a Mix of Tracks

If Apple Music is successful, it could deliver billions of dollars in revenue to the music industry and establish streaming music as a stable business.Zane Lowe opened his first show on Beats 1, Ap...

SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Googl...

Disney Names Its First Female Chief Financial Officer

Christine M. McCarthy, who has most recently been Disney’s treasurer, will succeed James A. Rasulo, who stepped down in early June.

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of t...

Ruling That Apple Led E-Book Pricing Conspiracy Is Upheld

A federal appeals court said it agreed with a 2013 decision that Apple conspired with publishers to raise prices for e-books.

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results. The post Google+ Brand ...

SEO Can’t Always Get What It Wants — Or Can It?

SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. The post SEO Can’t Always Get What It Wants — ...

Lester Holt Draws More Viewers to NBC’s ‘Nightly News’

In his first week as the official anchor of the newscast, Mr. Holt brought in 8 million viewers compared to 7.7 million for ABC’s “World News Tonight.”

Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.<...

Stephen King Releases Exclusive Audiobook ‘Drunken Fireworks’

The short story, to be included in a collection titled “The Bazaar of Bad Dreams,” is available months in advance only as an audiobook.

Is Local Directory Traffic On The Rise Again?

Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local...

12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius

As businesses move more of their budget into content marketing, it’s time that we start measure what matters - not just what’s easy to track.The post 12 Important Content Marketing Metrics You ...

After Deadline Blog: When Spell-Check Can’t Help

More from the file of sound-alike mix-ups — all of them making repeat appearances.

10 Marketing Campaigns From Big Brands That Won Over Reddit by @albertcostill

Here are ten campaigns launched by a variety of brands that prove when done correctly, reddit can be a major assist for brands.The post 10 Marketing Campaigns From Big Brands That Won Over Reddit b...

Are There Really Any Outdated Link Techniques?

Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.<![CDATA[Are There Real...

How to Use LinkedIn Publisher Statistics to Refine Your Marketing

Do you use LinkedIn Publisher? Want to get deeper engagement from your posts? LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, t...

7 Ways to Track Your Social Media Marketing Activities

Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more ...

Arianna Huffington’s Improbable, Insatiable Content Machine

She did more than anyone else to invent the Internet news business. After a decade, despite setbacks, she is still setting the pace.A breathing class at the site’s headquarters in Manhattan.

Google Loses Long-Term Search Partnership With AOL to Microsoft’s Bing by @mattsouthern

Google will be replaced by Bing as the default search engine for AOL’s sites over the next 10 years.The post Google Loses Long-Term Search Partnership With AOL to Microsoft’s Bing by @mattsouth...

Ben Wattenberg, Author and Commentator, Dies at 81

Mr. Wattenberg, was a self-professed neoconservative who vainly urged his fellow Democrats to court the nation’s centrist voters at a time when the party was moving to the left.Ben Wattenberg dur...

AOL in Deal With Microsoft to Take Over Display Ad Business

AOL will take over management and sales of display, mobile and video advertising that appears on Xbox, Skype and other Microsoft products in several countries.Satya Nadella, Microsoft’s chief exe...

Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-KleinIn late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an ete...

Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

Google still at 64%, while Bing holds on to the 20% share it reached in March. The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared fi...

AC/DC Songs Will Be Added to Streaming Services Like Apple Music

Signaling the general acceptance of online music, the band, which has long resisted the digital business, will sign on with services like Spotify and Rdio.

First Draft: NBC to Donald Trump: You’re Fired

NBC said in a statement that it was ending its business relationship with the billionaire real estate and media mogul after Mr. Trump referred to immigrants as “rapists” and “murderers.”Don...

Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

To focus on "core business strategy," Bing will stop gathering its own mapping imagery and instead license data from third parties. The post Bing Pares Its Mapping Image Operations, Sells Some Ass...

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Google loses deal it held since 2002, but AOL matters far less than it once did. The post Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings appeared first on Search Engine La...
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