Search engine optimization is how a company dictates its own success on the Web.
There exist a myriad of on-and-off-site elements that can be controlled or influenced as to leverage a website's relevance across the major search engines.
THAT Agency is a search engine optimization firm that works directly with clients to understand their business and set benchmarks for the success of their campaign. Each of our clients' strategies is undoubtedly dynamic, but adheres to a proven and widely-recognize schema; a foundation for effective SEO web design, SEO web site development and SEO campaign management, including:
- Competitive analysis
- Keyword research
- On-site analysis
- Off-site analysis
- SEO web design
- Website implementation
- Analysis & Reporting
By satisfying and appealing to search engine algorithms and Web standards, our SEO agency has the talent for aggressive search engine optimzation services; enhancing a website's visibility and, ultimately, its traffic.
Paramount to successful SEO campaign management is the aptitude of your search engine optimization firm for interpreting and utilizing traffic data.
THAT Agency's team of search engine optimization experts combine experience, an appetite for the best and latest practices, Google Analytics, and Omniture, the industry's premier website analytics tool, to monitor all of our clients' traffic streams. Being able to recognize new trends, user habits, click paths, page popularity, and a host of other vital metrics allow us to harness that insight and direct it toward the implementation of your SEO campaign.
Our Web analytics service provides an invaluable scope into the effectiveness of our search engine optimization efforts and allow us to reassess and mold strategies into the most effective solutions for our clients.
Because all SEO campaigns are unique and dynamic in implementation, how success is measured and monitored varies between clients. It requires expert SEO campaign management agency to identify, interpret and apply that information and leverage your website's influence.
THAT Agency's Web analytics reporting quantifies the effectiveness of your website's SEO campaign into a monthly, weekly, even daily, analysis of the most vital metrics for gauging success. Traffic is dissected and presented in a comprehensive array of statistics and graphs that are clean and concise, never muddled by irrelevant data, only what is important to the health of your website.
Every one of our campaigns is the product of experience, inventive strategies, and persistent research. It is our opinion that an SEO campaign lacking a firm understanding of the client's business and industry is one slated for disaster.
The first step to any new relationship is to sit down with our clients and discover who they are, what sets them apart from their competition, and where they foresee their presence on the Web; because knowledge and confidence is good SEO campaign management, and essential to all of our SEO efforts. It's what separates effective campaigns from the ineffective.
Through individual phases of analysis—of competitive, keyword, on-site, and off-site—our team of search engine optimization experts can craft a strategy that weds client ideals, goals, and passions, with a tour de force of SEO knowledge and ingenuity.
The current state of marketing on the Web is one evolving, melding, diverging; it is the quintessential dynamic medium and has spurred one of the most ripe and profitable approaches to expanding your reach online—Social Media.
Social media marketing is how modern businesses interact and form relationships with current and potential clientele. Because of its capacity for targeting a broad-to-niche audience, social media is an approach that has seeped its way into the marketing arsenal of many contemporary and forward-thinking companies, the world over.
We believe that the Web thrives on interaction and the quality of information. When this belief is met with the willingness of our clients to adopt social media as a marketing strategy, we have been able to propel their brand into a new age of advertising and distinguish them from their competition.
By utilizing social networks, blogs, hosted content, and shared media, a company can create, define, and maintain a face and voice beyond their website; effectively selling their product or service while feeding the social media wildfire.
