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Advertising: P.R. Group’s Soul-Searching Leads to Shifts in Strategy

The Council of Public Relations Firms plans to adopt an informal name, the P.R. Council, and promote the benefits of public relations to senior executives of client companies.Changes include an inf...

Ben Bradlee | 1921-2014: Ben Bradlee, Editor Who Directed Watergate Coverage, Dies at 93

Mr. Bradlee, a quintessential newspaper editor, supervised The Washington Post’s exposure of the Watergate scandal that led to the resignation of President Richard M. Nixon.

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When will professionals learn to stop posting stupid things on #socialmedia? Meet the latest person fired: http://t.co/mTIbL2ZMYv

Apple Launches “Maps Connect,” Self-Service Local Listings Portal

This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representat...

Search Engine Marketing Checklist for Hotel Marketers

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.Search Engine Marketing Checklist for Hotel Marketers

Harry Styles of One Direction Stars in Anna Todd’s Novel

“After,” a wildly popular web novel based on Harry Styles of the boy band One Direction, is being published as a book.Anna Todd, the author of the fan fiction novel “After.”

SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributo...

Johnny Weir and Tara Lipinski Named NBC’s Top Figure Skating Broadcast Team

Weir and Lipinski, whose entertaining figure skating analysis was a highlight of NBC’s Sochi Olympics broadcasts, will be named the network’s lead team for the sport.Tara Lipinski and Johnny We...

Bloomberg Hires Joseph Weisenthal, Business Insider’s Executive Editor

Mr. Weisenthal, who has built a devoted following at Business Insider, where he writes up to 15 articles a day, will lead a markets and finance site at Bloomberg.

Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7

At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In...

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Facebook Is a Bigger Source for Political News Than @CNN and @FoxNews #SocialMediaMarketing #SocialMedia #PoliticalNews

SPONSOR MESSAGE: Get 5 Free Hours of Link Building Services – Our Gift to You

Page One Power, the world’s finest link building firm, is offering you 5 FREE HOURS per unit of link building service when you either begin a new campaign or add to your existing service package....

How Panda 4.1 Should Change Your Content Strategy

Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust. The post How Panda 4.1 Should Change Your ...

Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement,...

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#Yahoo reports Q3 earnings today, and they're not pretty http://t.co/KgOO9snCAF #MarissaMayer #InternetMarketing #DigitalMarketing

Bing Ads Improves Speed, Bidding, and Targeting

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.Bing Ads Improves Speed, Bidding, and Targe...

Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Pen...

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TV viewers would rather skim #socialmedia than watch TV commercials http://t.co/LdacZk94H0 #SocialMediaMarketing #InternetMarketing

TV viewers would rather skim #socialmedia than watch TV commercials http://bit.ly/1onuTy5 #SocialMed...

TV viewers would rather skim #socialmedia than watch TV commercials http://bit.ly/1onuTy5 #SocialMediaMarketing #InternetMarketing?TV viewers would rather skim social media than watch TV commerci...

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Congrats to @PlumbTalkWomen for her awesome article on #adultbullying published @HuffPostBlog http://t.co/uIbdHlGvXt #THATclientwin

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#MobileAds Could Make or Break the Yahoo-Tumblr Marriage- Will marketers buy in? http://t.co/Cr49klUKe9 #MobileMarketing #DigitalMarketing

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Snapchat has launched its first ads, and with them, an apology http://t.co/AMsqd7rmiP #digitalmarketing #digitaladvertising #marketing

Snapchat has launched its first ads, and with them, an apology http://bit.ly/1opbyMJ #digitalmarketing...

Snapchat has launched its first ads, and with them, an apology http://bit.ly/1opbyMJ #digitalmarketing #digitaladvertising #marketing?Snapchat to users ‘this is going to feel a little weird’M...

SEO 101: Why Design Matters in Link Acquisition by @venchito14

Brands invest in link acquisition campaigns because they see the value aside from backlinks – including targeted traffic, potential conversion, increase in customer lifetime value, etc. But, ma...

Penguin 3.0 Born One Year After Its Predecessor

One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.Penguin 3.0 Born One Year After Its Predecessor

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8 Ways to Avoid Hashtag Fails http://t.co/fNKVCNUJCX #digitalmarketing #internetmarketing #socialmediamarketing

How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies. The post How To Estimate Traffic From A Ranking Incr...

Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a ...

6 Ways to Prepare Your B2B PPC Account for the Holidays

Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.6 Ways to Prepare Your B2B PPC Account for the Holidays

3 Small Paid Search Optimizations With Huge Impact

Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It's the little things that count. The post 3 Small Paid Search Optimizations With Huge Impa...

The Importance of Initial Research Prior to Link Development

Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.The Importance of Initial Research Prior to Link Development

How Gmail Defeated 10 Famous Bloggers by @imlukeguy

Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t ...

4 Ways to Turn Your Employees Into Brand Ambassadors

Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is em...

How to Get More Out of Facebook Ads

Do you use Facebook to promote your business? Are you struggling to find ways to get noticed on the platform? With each update to Facebook, it becomes increasingly harder for small businesses to ma...

Launched: Bing Ads Blog in Portuguese for Brazil

I’m very proud to announce the launch of the Portuguese Bing Ads blog for Brazil . The members of the Brazilian Bing Ads team are very pleased to welcome you. Via the blog we want to help you wit...

Advertising: At Ogilvy, New Unit Will Mine Data

Searching for data-driven decision-making, Ogilvy & Mather is pooling its data executives in a unit called OgilvyAmp.From left, Mark Donatelli, Tom Hutchison, Todd Cullen and Brady Gadberry wil...

More than Keywords: 7 Concepts of Advanced On-Page SEO

Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans ...

Bits Blog: Amazon Strikes Deal With Simon & Schuster

Amazon has reached a deal with Simon & Schuster, one of the Big Five publishers, while the retailer’s battle with another publisher, Hachette, grinds on.

Pakistani Government Suspends License of ARY News

Analysts said that the 15-day suspension seemed aimed at curtailing coverage that has been increasingly critical of Prime Minister Nawaz Sharif.

SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin 3.0 — First Penguin Update In Over...
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