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Google AdWords to Eliminate ‘Converted Clicks’ on September 21st by @SouthernSEJ

A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.The post Google AdWords to Eliminate ‘Converted Clicks’ on September 21st by @SouthernSEJ a...

Notebook: The Democrats (Try to) Grow Up

Hillary Clinton and her party are trying to cement their standing as the adults in the room this year — if the Bernie Sanders faithful will let them.Bernie Sanders supporters cheering during Sand...

Books of The Times: Review: The Radical Transformation of Patricia Hearst

Jeffrey Toobin’s “American Heiress” gives new resonance to an American crime story that had tremendous notoriety in the 1970s.Patty Hearst, armed and impassive, as Tania of the Symbionese Lib...

Good AdWords Updates: Expanded Text Ads, Responsive Ads, & Device Bidding by @SouthernSEJ

Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.The post Good AdWords Updates: Expa...

Youree Dell Harris, the TV Psychic Miss Cleo, Dies at 53

Ms. Harris’s Jamaican-accented character entered America’s pop culture zeitgeist in the late ’90s, with the catchphrase, “Call me now!”The self-described psychic known as Miss Cleo in an ...

Marissa Mayer’s Media Problem at Yahoo Is Now Verizon’s to Solve

Before she led Yahoo, while still at Google, Ms. Mayer spoke of the difficulties for media companies of capitalizing on their own content.Marissa Mayer, chief executive of Yahoo, and Adam Cahan, a ...

SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared...

Production Company Guilty in Harrison Ford’s ‘Star Wars’ Injury

Two years after Mr. Ford’s leg was broken and ankle dislocated, a Disney subsidiary has accepted responsibility for workplace safety breaches.Harrison Ford in 2015. He was injured on the British ...

Off the Menu: Floyd Cardoz Returns to Indian Cooking at Paowalla

A new home for the former Tabla chef, a spot for Korean small plates, and other restaurant news.The chef Floyd Cardoz takes bread from the oven at his new restaurant, Paowalla, on Spring Street.

How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. ...

Ivory Tower: Deep Thinking About Immigration

Immigration is an emotional issue. Three new books offer rational perspective.

Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engi...

Available today: three ad innovations for a mobile-first world

The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the gr...

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the rev...

The art of link building: Why creating connections is the key to success

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. The post The art of li...

Why You NEED to Raise Organic CTRs (And How to Do It) by @LarryKim

In this post, Larry Kim will share the importance of organic CTRs and tips to make sure your Google CTRs on the organic SERPs are where they need to be.The post Why You NEED to Raise Organic CTRs (...

Use Power BI to supercharge your SEO

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance...

Verizon acquires Yahoo’s operating business for $4.8 billion

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo??...

Google Maps updates map design, highlights areas of interest and adds business photo carousel

Check out the new look for the Google Maps imagery and features. It is subtle but Google said it helps users navigate. The post Google Maps updates map design, highlights areas of interest and ad...

What the evolution of search can teach marketers about digital transformation

For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to just read anymore, they w...

Vivendi Seeks to Revise Deal for Mediaset’s Pay-TV Arm

The French giant has proposed buying 20 percent of the pay-TV business and then buying another 15 percent of Mediaset in three years.

How to Create a Search Engine Friendly WordPress Site in Minutes by @sejournal

Know the steps to consider when you are building a SEO friendly WordPress website with Optimizer.The post How to Create a Search Engine Friendly WordPress Site in Minutes by @sejournal appeared fir...

On Photography: The Superhero Photographs of the Black Lives Matter Movement

Against the grim footage of unjust deaths, iconic images of protesters project power and will.The protester Ieshia Evans being detained in Baton Rouge, La., on July 9.

First Words: The Oppressive Gospel of ‘Minimalism’

The movement turns possessions into objects of scorn and disgust — and self-denial into a virtue.

The Secret to Cutting Your Facebook Ad Spend

Are your Facebook ads costing you too much money? Do you want to run successful campaigns and not break the bank on advertising? The answer is not so obvious. And it starts with creative use of you...

A Quick Guide to Optimizing for Local Search on Mobile by @jakebaadsgaard

To successfully optimize for local search on mobile, you need to understand what makes your users tick. Your mobile audience wants easy results now.The post A Quick Guide to Optimizing for Local Se...

4 Ways to Include Fans in Your Social Media Activities

Do you want to build a stronger community? Looking for ways to spark engagement with your followers? Your fans and customers can play an important part in developing a social media presence that sh...

Notebook: Is Trump’s Campaign Too Small? Or Is Clinton’s Too Big?

In terms of spending, this year’s election is pitting a dinghy against an oil tanker — and offering a rare experiment.A Trump supporter at a rally in Fresno, Calif., on May 27.

Ranking #0: SEO for Answers

Posted by Dr-PeteIt's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Fe...

Virtual Reality Waits for the Music Industry to Catch Up

Many companies are ready to create VR concerts, but not enough consumers have the headsets needed to experience the immersive performances.Coldplay fans can experience part of a 2014 concert in vir...

Books of The Times: Review: ‘The Wicked Boy,’ a Young Killer’s Twisty Path to Atonement

Kate Summerscale resurrects a notorious true-life tale of murder in the Victorian era committed by a 13-year-old boy.Patricia Wall/The New York Times

Notebook: The Democrats’ Damaging Damage Control

On Debbie Wasserman Schultz’s long exit.The former DNC chairwoman Debbie Wasserman Schultz speaking at a Florida delegation breakfast at the Democratic National Convention on July 25.

SEJ Wrap-Up: SEO Tools That Work & A Beginner’s Guide to Social Strategy by @megcabrera

In this week’s wrap-up, VIP contributor Christina Baldassarre gives a beginner's guide to social media strategy, and Ryan Clutter gives the latest SEO tools.The post SEJ Wrap-Up: SEO Tools That W...

SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords featur...

Google Maps Updated for Android: Wi-Fi Only Mode, Mass Transit Delay Notifications by @SouthernSEJ

An update to Google Maps is rolling out to select Android users. New features involve a wi-fi only mode, and notifications about mass transit delays.The post Google Maps Updated for Android: Wi-Fi ...

Turkey Cracks Down on Journalists, Its Next Target After Crushing Coup

President Recep Tayyip Erdogan’s government is detaining journalists, while others are being fired or having their credentials revoked.Turkish media say the authorities have issued warrants for t...

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon incl...

Yahoo Acquired by Verizon for Nearly $4 Billion in Cash by @SouthernSEJ

In a press release issued this morning, Verizon has announced it will acquire Yahoo for roughly $4.83 billion in cash.The post Yahoo Acquired by Verizon for Nearly $4 Billion in Cash by @SouthernSE...

Google sunsetting AdWords Converted Clicks in September

The Conversions metric finally takes over for AdWords' original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search Engine Land. ...

Author’s Note: To a Writer, a Body of Work Is a Taunt

Authors look at their own work and think: Is that all there is?
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