We've seen the future and it's SEO shaped.

Donald A. Pels, Media Executive and Philanthropist, Dies at 86

Mr. Pels, whose early investment in cellphone networks paid off for his company and for himself, had become a major philanthropist in his later years.Donald A. Pels and his wife, Wendy Keys, in 200...

Rebekah Brooks, Former British Tabloid Executive, Exploring Work in U.S.

Ms. Brooks, who left Rupert Murdoch’s British newspaper empire after a phone hacking scandal, is said to be talking to News Corporation in New York.

Advertising: A Tech Twist on Home for the Holidays

The growth of marketing efforts for connected-home items is fueled by consumers’ appetite for new technology.A holiday-season advertisement from Nest, the maker of smart thermostats.

AMC Networks Buys a Stake in BBC America

The transaction brings together two television groups that attract affluent audiences.

SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 W...

CBS Says James Corden Will Start as ‘Late Late Show’ Host in March

The British comedian is succeeding Craig Ferguson, who ends his 10-year run on Dec. 19. In between, there will be guest hosts.

Bing Ads Conversions vs Adwords Converted Clicks (1-per-click) and Conversions (many-per-click)

Question 1 Here's a scenario. Advertiser A uses conversion tracking and has it set up correctly. A searcher clicks Advertiser A's ad and performs the desired action landing them on the than...

Disney Dominates Halloween Keyword Ad Spend

Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.Disney Dominates Halloween Keyword Ad Spend

SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid Search Automation

Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You’ll learn which paid search tasks can be automated and the specific benefits that p...

Growing Your Business With Customer Reviews – October 30 Webcast

Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local ...

Doubts Raised About New Streaming Services as Comcast Reports Rise in Earnings

Stephen Burke, the NBCUniversal C.E.O., said he was surprised by announcements last week that HBO and CBS would start subscription streaming services.A Comcast truck in San Francisco. The company s...

Dr. Nancy Snyderman Encouraged to Take a Break From NBC News

The medical journalist has finished her 21-day Ebola quarantine, but has been told by the network’s news president to return to work next month.

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.Bing Ads Launches Univers...

TomTom And deCarta Join Forces To Take On Google Maps

Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end to end” alternative to Google Maps. The...

Bing Ads Launches Universal Event Tracking For Goal Tracking

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...

Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads

We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/con...

SMX West 2014 Registration Open – Best Rates Available Now, Save $300

Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on searc...

SMX West 2015 Registration Open – Best Rates Available Now, Save $300

Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on searc...

Barnes & Noble, in Reversal, Will Stay in the Bronx

Executives said the bookstore in the Bay Plaza in Co-op City will remain open for at least two more years.Barnes & Noble opened its first and only retail bookstore in the Bronx in December 1999.

Mobile Ad Revenues Soar as Search and Directories Flatten Out

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.M...

Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools

Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site! The post Beat Google’s Mobile Experience Algo (And...

German Publishers To Google: We Want Our Snippets Back

German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of th...

Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)

Posted by EricaMcGillivray That's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Ad...

6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company...

DealBook: Ello Enshrines Ad-Free Status in Charter and Raises $5.5 Million

The budding social network Ello is reincorporating as a public benefit corporation whose charter forbids it from using ads or selling user data to make money.The social network Ello grew from an in...

Finding Local Search Success, Post-Pigeon and Penguin 3.0

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer t...

Keep Your AdWords Scripts Maintainable With These 3 Tips

If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the ...

Mobile Search Ranking Study: Rank Number One Or Not Rank At All

seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number o...

@that_agency:

Google wants to change email, and to do so, it's launching a new email app, separate from Gmail, called #Inbox. http://t.co/t9PsK8fmQ6

Facebook Is a Bigger Source for Political News Than CNN, Fox

A new study has found that 48% of people get political news from Facebook, beating out CNN and Fox News. Do you get your news on Facebook? http://on.mash.to/10j9X0kFacebook Is a Bigger Source for P...

Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy

Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We...

People Build Links

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.People Build Links

New Study: The Impact of Digital on In-Store Shopping

We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone ...

The Perfect Equation for Directing Your Customer’s Journey by @shanejones15

How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and...

8 Types of Rich Media to Share on Google+

Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it ...

Advertising: Helping Parents Deal With Learning and Attention Issues

Fifteen nonprofit groups conducted research that led to a new website to help parents better understand these issues and a campaign to promote the site.A print ad in a campaign to help parents unde...

@that_agency:

Nearly half of #millennial moms do THIS online for their babies http://t.co/VIfPGDE7vr

How Big Was Penguin 3.0?

Posted by Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations...

How Big Was Penguin 3.0?

Posted by Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations...

What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with ...
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